Entries 2014

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Gunnar

Campaign name: Polish Prince Polo on Iceland
Year/ID: 2014 / A_01_003_G14
Group: A. Film (television, cinema & online)
Subgroup: 01. Food
Product and services: chocolate barRegistrant: Agencja NEXTCountry: POLANDBrand name: Prince PoloAdvertising agency, city: Next Agency, WarsawArt director: Maria JodłowskaCopywriter: Natalia PryzowiczCreative director: Natalia Pryzowicz, Maria JodłowskaDirector of Photography: Mikołaj ŁepkowskiAccount Director / Manager: Jarosław LuzarFilm Production: Stanisław Dziedzic, Monika Urbańska, Katarzyna RupPost Production: Film GardenProduction Company: Film ProdukcjaMusic: Jacek LachowiczDirector: HadiScreenwriter: Natalia Pryzowicz
Creative idea explanation: “A whole generation of Icelanders grew up with two things – American Coca-Cola and Polish Prince Polo”- Iceland’s president, Olaf Grimsson. The film tells the story of a phenomenal popularity of Polish chocolate bar on Iceland. This is a beginning of an integrated campaign in which the main character – a true Icelander Gunnar, discovers that Icelanders’ beloved Prince Polo is … Polish!