Entries 2014

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Beer for belts

Campaign name: Two Tales
Year/ID: 2014 / A_02_002_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
URL: http://www.beerforbelts.com
Product and services: Two TalesRegistrant: Y&R PragueCountry: CZECH REPUBLICBrand name: Two TalesAdvertising agency, city: Y&R PragueArt director: Atila MartinsExecutive Creative Director: Jaime MandelbaumCopywriter: Andrew Lewis, Simona LazarCreative director: Jaime MandelbaumDesigner: Neil JohnstonIllustrator: Frederico Birchal
Other credits: Editor: Carlos Baer, Mark Long, Social Media Manager: Mark Long

Creative idea explanation: We wanted to make Two Tales, a niche brewery standing for refinement and good taste, known to the world. This is why we decided to solve an issue that not only contradicts their values, but that is at the roots of a larger, global problem, directly affecting worldwide economy and the lives of millions of people: sagging pants.

Multiple entry explanation: To raise international awareness for Two Tales, a niche brewery standing for refinement and good taste, we decided to solve an issue that affects the lives of millions of people: sagging pants. Thus, we offered to donate a belt for every 6 pack of Two Tales sold during the campaign.