Entries 2014

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Frame

Campaign name: A taste less ordinary
Year/ID: 2014 / A_02_003_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
Product and services: Zagorka BeerRegistrant: Saatchi & Saatchi BulgariaCountry: BULGARIABrand name: ZagorkaAdvertising agency, city: Saatchi & Saatchi SofiaExecutive Creative Director: Saatchi & Saatchi TeamCopywriter: Saatchi & Saatchi TeamDirector of Photography: Filmmaker TeamAccount Director / Manager: Saatchi & Saatchi TeamProduction Company: Filmmaker Team
Creative idea explanation: A bartender opens bottles of Zagorka and gives them to the men at the bar. As the bartender leaves the frame, they raise the bottles and bump them. Suddenly the side frames of the video move towards the center, which causes the left frame to hit the leaving bartender on the face. The men are shocked, realizing they can control the frame with their beers. As the friends slowly retract their bottles, the side frames move back. The bartender now manages to leave the picture. The men are hesitant about their next movement and carefully try to drink their beers.