Entries 2014

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Breeze

Campaign name: A taste less ordinary
Year/ID: 2014 / A_02_004_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
Product and services: Zagorka BeerRegistrant: Saatchi & Saatchi BulgariaCountry: BULGARIABrand name: ZagorkaAdvertising agency, city: Saatchi & Saatchi SofiaExecutive Creative Director: Saatchi & Saatchi TeamCopywriter: Saatchi & Saatchi TeamDirector of Photography: Filmmaker TeamAccount Director / Manager: Saatchi & Saatchi Team
Creative idea explanation: Two friends are sitting with beer cans in front of them. They grab the cans and open them with simultaneous movements. Suddenly, a strong wind starts blowing in the room, blowing away almost everything in the room. One of the guys covers his can and the wind weakens. The other guy also covers his can and the wind dies completely. They look at each other and after a silent agreement, open the cans again. The hurricane is back in the room, blowing the couch away from the frame, along with the two guys sitting on it.