Entries 2014

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Is good to stop for a Zubr

Campaign name: Is good to stop for a Zubr
Year/ID: 2014 / A_02_007_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
URL: http://https://www.youtube.com/watch?v=lYx2YtrUJRM&list=UUDxmu-_GmOK9sSEBg9aI_vw
Product and services: BeerRegistrant: WALKCountry: POLANDBrand name: ŻubrAdvertising agency, city: Walk WarsawArt director: Adrian DmochExecutive Creative Director: Dariusz RzontkowskiCopywriter: Tomasz SkorupaAccount Director / Manager: Paweł GrzybowskiPost Production: Platige ImageProduction Company: Papaya FilmsDirector: Stanisław Pańczyk
Creative idea explanation: The creative idea is based on duality meaning of a brand name (ŻUBR –bison) and a campaign slogan. Bison as a large and powerful animal who brings peace and security in the forest as its guardian. Whenever somethings bad is going to happen, ŻUBR – Bison steps into action. So it’s always good to stop for a Żubr