Entries 2014

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There is something to be proud of

Campaign name: Fresh Production
Year/ID: 2014 / A_02_008_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
Award: Silver Drum
URL: http://vimeo.com/101721506
Product and services: BeerRegistrant: Fresh ProductionCountry: RUSSIABrand name: Sibirskaya KoronaAdvertising agency, city: Fresh Production / MoscowExecutive Creative Director: MISHEL SHENIARACopywriter: DMITRY MARUSOVCreative director: MICHAEL LOCKSHIN, DMITRY MARUSOV, GRISHA SOROKINProduction Company: Fresh Production
Creative idea explanation: Sibirskaya Korona is a beer brand that focuses on the human side of national identity. David Duchovny, a Hollywood star with Russian roots, asks himself, how life would turn out if he were Russian. A lot would be different, but he would be proud