Entries 2014

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Disease Strikes Back

Campaign name: Mr.Disease
Year/ID: 2014 / A_02_009_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
Product and services: Non Alcoholic Beverages- Herbal and Infusion TeaRegistrant: Plasenta Conversation AgencyCountry: TURKEYBrand name: Do?adanAdvertising agency, city: Plasenta Conversation Agency-IstanbulArt director: Büşra Erdo?anExecutive Creative Director: Cem BatuAccount Director / Manager: Gözde BalkanStrategic Planner / Strategist: Ödül KüçükClient Account Director / Manager: Burcu Bolat
Creative idea explanation: Do?adan, Turkey’s leading herbal and infusion tea brand, aimed to communicate about winter protection measures and prompt purchase action. To understand how people feel about being sick, we initiated a search on social media, which resulted that people personified the concept of sickness as a character who messes up with their lives. User tweets shaped the creative and we created Mr.Disease who is the invisible and contagious face of winter that reminds people of the protection measures.