Shortlist 2014

Arzum Cleanart 1 Mark

Campaign name: Reaches places, never reached before.
Year/ID: 2014 / B_20_003_G14
Group: B. Press
Subgroup: 20. Household maintenance
Award: Golden Drum
Product and services: Vacuum CleanerRegistrant: FOCUS 4Country: TURKEYBrand name: ARZUMAdvertising agency, city: FOCUS 4, ISTANBULArt director: KEREM ALTUNTAS, ARDA ALBAYRAKTARCopywriter: DERYA BANISTA, CAGRI ORALDesigner: SERKAN AYRACPhotographer: FETHI IZANIllustrator: P BLOKDirector of Photography: FETHI IZANAccount Director / Manager: ITIR KARABULUT, MELIH MERMUTLUStrategic Planner / Strategist: ONUR ERDOGAN, EMIR DEMIRTASClient Account Director / Manager: BEHIYE ARSAN
Creative idea explanation: The most important feature of a vacuum cleaner is its ability to provide deep cleaning via its suction power. Arzum is very competitive with Cleanart’s 450W suction power. We wanted to inform the target group of this feature via a distinctive print ad; demonstrating the power of the product which reaches places never reached before, sucking up 1 Mark.