21st Golden Drum starts next week: EACA Advertising Masterclasses and New Agenda Sessions

03. October 2014

Next week the 21st Golden Drum starts in Portorož. From Tuesday, 7 October, until Friday, 10 October you will get a chance to meet with your friends, cross your fingers at two award ceremonies, party at four wild parties, listen to over 30 top level speakers, meet the Jury members and see entries from 24 countries, entered in the Golden Drum Competition this year. There is still time to register for the festival and experience one of the biggest advertising events in Europe. Don't miss the special offers for delegates and join your colleagues for the thrill ride of 2014. Portorož is on everyone's mind ..

21st Golden Drum Program: EACA Advertising Masterclasses and New Agenda Session

Next week the 21st Golden Drum will once again gather the best minds of creative industry. To see the whole program, please check the Program Schedule.

With 27 years’ experience in the advertising industry, Micky Denehy's advertising career has included account handling roles in London for Ogilvy & Mather and the iconic Gold Greenlees Trott, (when he was chosen as a Campaign Magazine “Face to Watch”) followed by two overseas appointments as CEO of Bates agencies in Istanbul and Dubai, as well as senior regional management and new business roles for Bates Europe and Saatchi & Saatchi EMEA. Micky is the founding principal of the EACA International School and is committed to helping raise the professional standards of the communications industry across the region. He is also a board member of edcom (the European Institute for Commercial Communications Education).

Following a brief spell walking around with a sandwich board (“I’m Paul and I want a job in advertising”), Paul Arnold spent 14 years at Saatchi’s running a European accounts such as Reckitts and Hewlett Packard, as well as heading up training. He launched the Saatchi MBA and developed and sold courses to the European network. In 1998, Paul moved to Grey Advertising to head up GlaxoSmithKline’s global toothpaste advertising, developing work in over 70 markets worldwide. In 2005, he switched roles, becoming Global Strategic Planner on GSK brands. Paul has since won Gold, Silver and Bronze Euro Effies (and wrote the strategy for a fourth) – one every year over four years.

Before specialising in social media Richard Stacy spent 20 years working in corporate communications and public relations agencies within the Saatchi & Saatchi / Publicis Groupe. Today he is a communications professional with more than 25 years of experience. For the last eight years he has specialised in social media, helping organisations manage the transition from the world of conventional mass communication into the world where influence lies in the connections forged in conversations with and between individual customers or consumers. Organisations he has helped include RBS, Microsoft UK, Eversheds LLP, Atkins, Discovery Networks, Beiersdorf, TOMRA Systems ASA and NATS (National Air Traffic Service – UK).

Dan Toma comes from entrepreneurial background - having been involved with Hi-Tech & Internet start-ups across the world (Canada, Germany, Romania, USA) and being a entrepreneurship community leader in Europe - Dan Toma has a clear understanding of the challenges involved in building sustainable businesses from the ground up. In the years following his graduation from a top MBA program, he started focusing more on enterprise innovation management, specifically on how disruptive new ventures can be built in a corporate setting. Currently he is involved with Deutsche Telekom AG’s Product & Innovation department and at the same time working on his first publication The Corporate Startup.

EACA Advertising Masterclasses Building Loyalty beyond Reason
Micky Denehy, Founding Principal, EACA - European Association of Communications Agencies
Thursday, 9 October, 10:30, Emerald Hall

Mickey will show you examples of brands that have built their commercial success on the strength of their emotional connections with consumers. In his lecture, he will explore the research that helps explain how these connections work as well as giving some tips on how other brands can start to achieve similar success.

An alternative look at content 
Richard Stacy, Social Media Consultant 
Friday, 10 October, 14:45, Europa Hall 

This workshop looks at why it is most brands are wasting a huge amount of time and resources producing 'brandfill' - content that no-one wants and which creates almost no value for the brands producing it.  

Purpose Driven Brand Communications
Paul Arnold, Founding Partner and Consultant, Paul Arnold Consulting, UK
Friday, 10 October, 15:00, Emerald Hall

From conscience driven brands such as Toms shoes, up to the mighty ‘Hydra’ like corporations of Proctor & Gamble and Unilever, there is a cultural shift towards brands playing a more purposeful role in society.This talk will explore the driving forces for this, how some brands have already reacted, and what you should be doing now to not be left behind. 

New Agenda Session: Anti-Procrustean approach to corporate innovation
Dan Toma, Senior Innovation & Product Manager, Deutsche Telekom AG
Friday, 10 October, 10:00, Europa Hall

Valiant efforts have been made by F500 corporations to adopt agile and lean methodologies - the majority of them failed not so gracefully - and the sole reason was that they haven’t taken the time to adapt the organization to the method but on the contrary they adapted the method to the organizations. In their work, The Corporate Startup, they were looking for the changes an enterprise needs to do in all 4 interconnected building blocks upon which it is build: people, processes, KPIs and structures - for a successful adoption of lean & agile methodologies and the consequent market advantage that they confer. These changes have to reflect the maturity stage of the business models being incubated hence a new organizational structure needs to emerge.      

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